Mobile Monday London

BREAKING NEWS: DEADLINE FOR ENTRIES IS EXTENDED TO 23rd APRIL!

So it’s that time of year again and I’m personally delighted to be part of this for the second year in a row. This means I get to judge the mobile marketing related entries which is always lots of fun and absolutely fascinating. An honour and a privilege no less.

So what’s this all about then? Well The Mobile Entertainment Forum (MEF), the global trade association of the mobile media industry, is running its 7^th Mobile Entertainment Awards, known as the ‘Meffys’. And they are now open for entries until 16th 23rd April. The Meffys span the entire mobile entertainment & media industry, from apps to social media so there should be a category for everyone.

Companies wishing to enter should visit: http://www.meffys.com/ and submit their entries by 16th 23rd April 2010.

Now I know folks will be wondering if it’s worth entering, and I’d have to say I think it is which is why I personally support it and why Mobile Monday London supports it too. These are world class awards and genuinely do attract entries from across the globe. Which also means that the winners and runners-up are on a global stage with the appropriate reach – not just to the MEF membership (which is not insignificant) but also the associated media partners. Of course, not everyone will win. And yes, there is an entry fee. But it’s not unreasonably priced at £300 for non-members and £100 for members.

Further details below. And if you do enter, good luck!

For highlights from the 2009 awards ceremony and a list of 2009 winners, please visit http://www.meffys.com/about/2009-highlights

This year’s new Meffys categories include Content Discovery & Personalisation, Cross-Platform, App Store Blockbuster, M-Commerce and Mobile Connected Device. These new categories not only reflect the growth in the number of apps and apps stores, such as the App Store Blockbuster Award that will recognise the best app on an individual app store, but also reflect current and future trends. Two such awards are the M-Commerce award and the Cross-Platform award, which reflect the 2010 trends identified by MEF at the beginning of the year.

In addition, the MEF board will once again present the Outstanding Contribution Award to a talented individual whose work has had a critical impact on the growth of the mobile entertainment industry.

Entering the Meffys 2010

MEF will be accepting entries for the 2010 Meffys awards from today. Companies interested in entering the awards or nominating a candidate for the Outstanding Contribution Award should go to the new Meffys website at http://www.meffys.com/ for full details. Entry costs have been frozen from last year and are as follows: £100 per entry for MEF members and £300 for non-members.

Meffys 2010 Categories:

Games Award
Music Service Award
TV & Video Service Award
Video Content Award

Content Discovery & Personalization Award
Cross-Platform Award

Social Media Award

Ad Campaign Award

App Store Blockbuster Award

Innovative App Award

Consumer Experience Award

Technology Innovation Award
Innovative Business Model Award
Mobile First Innovation Award

M-Commerce Award

Business Intelligence Award

Mobile Connected Device Award

Outstanding Contribution Award

Labels: Awards, MEF

posted by technokitten  # 14:52 0 comments links to this post

Mobile Monday London is proud to be a media partner for this year’s Meffys. I’m also pleased to announce that yours truly, Helen Keegan, will be on the judging panel for the Mobile Advertising Award. Something I’m actually rather excited about.

Anyway, the key point is that the entry deadline for the awards has been extended to the 24th April so you still have another week to get your entry in. The official blurb and details are below for you all. It’s £300 per entry – unfortunately we don’t qualify as a supporting organisation as we’re a media partner only this time. Anyway, don’t let that put you off entering, it’s still worthwhile and I do know that previous MoMoLo members who have entered the awards in previous years have benefitted, so please do consider it. There are a wide range of categories to choose from and think carefully about which ones to enter. I’ve judged other things before and am frustrated when something is submitted into the wrong category and fails when had it been submitted to a more appropriate category, it would have stood a chance of winning. So think on!

+++++++++++++++

Mobile Entertainment Forum (MEF), the global association for the mobile media industry, today announces that due to popular demand, the call for entries for the sixth international Meffys Mobile Entertainment Awards has been extended to Friday 24^th April 2009. Companies wishing to enter should visit: www.m-e-f.org.  

MEF is also pleased to announce that Hardeep Singh Kohli, a leading social commentator, BBC presenter and comedian, will host the Meffys ceremony on 23 June in London. As a columnist for The Scotsman and The Guardian, and a great fan of mobile games, Hardeep is passionate about the increasingly important role that mobile entertainment is playing in our everyday lives and says, “I am delighted to be hosting this year’s Meffys awards to help celebrate the leading companies in an industry where creativity and cutting-edge technology collide”.

Entering the Meffys 2009

MEF is accepting entries for the 2009 Meffys awards until 24 April. Entry costs have been frozen from last year and are as follows: £100 per entry for MEF members, £200 for members of supporting organisations and £300 for non-members.

For more details and information on entry categories go to: http://www.m-e-f.org/index.php?id=44

Meffys 2009 Categories:

• Games
• Music Service
• TV & Video Service
• Technology Innovation
• Content
• Social Networking
• Search & Discovery
• Ad Campaign
• Application
• Quality of Experience
• D2C Service
• ‘Mobile First’ Innovation
• Business Intelligence
• Innovative Business Model
• Handset

If you do decide to enter, good luck!

Labels: Awards, MEF, mobile entertainment forum

posted by technokitten  # 13:33 0 comments links to this post